5 Storytelling Techniques for your Social Media Campaign

October 1st, 2012 in Social Media

Ignite.  Entertain.  Play.  Enjoy.  Learn.Storytelling Techniques and social media

Doesn’t that sound fun?

Instead of those (get ready to tune out) words we use: engage, market, humanize, social strategy.

Using storytelling techniques can help you take your next campaign past marketing and into a realm that is much more entertaining.

If you are getting ready to create a social media campaign, consider using the following techniques…


5 Storytelling Techniques for your Social Media Campaign

1. Create  character. Should there be a face for your campaign? A group of people traveling for a sneaker company? A cartoon character for your brand’s famous food? Give this character an outline to help you imagine how the character will work throughout the story. Consider these: what the character would like or wouldn’t like, what he stands for, why he is in this story, what motivates him, what he’s fighting for or against.  Knowing the details make it more believable.

2. Create guidelines for the voice. This will need a lot more thought and consideration for creating social media posts. You’ll want to write tweets that sound like realistic thoughts and dialogue.  Rather than posting this character is attending an event, describe what he sees, what opinions he has, what he wants to do.  Make it interesting.  Make it well written. Make it unfold for us. (See: Twitter and Storytelling).

3. Use your setting. This is an important part of the story, especially when you are trying to reach a specific community.  The setting of your city or state for this campaign can add more character. It can give your audience something else to relate to.  Are you exploring local areas of the city that your product is used? Are you revealing something cool that locals may want to be the first to know about? Consider using the real world as your platform for experiences in the story.

4. Integrate visuals. This goes best with number 3, but it’s becoming a staple now that using visuals and videos can help enhance any publishing online.  Tell the story through words and visuals.

5. Interact with the audience. When can they be included in the story? Do they have to answer a post to learn the next step? Can they meet you at a real location to receive some sort of benefit for following the story?  Be innovative. We love to be rewarded for following the story.

Throughout your planning make sure to address how different social media channels will complement the story for your campaign, rather than repeat content.  Consider the Four I’s shaping our expectations: Immersion, Interactivity, Integration, Impact. (See: FastCo’s the Future of Storytelling Report).

Oh yeah, and have fun.

If you aren’t having fun with what you’re creating, how can others enjoy it too?

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About Me

Amanda Lewan - Digital StorytellerOn a mission to inspire and unite others. Writer & Entrepreneur living in Detroit. This is my personal blog. Read more about me.

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